analysis of ben and jerrys Ben and Jerrys merchandise strategies Ben & Jerrys were experiencing a steady amplification within their gross revenue figures from 1990 to 1993. However, In March 1994, Cost of sales increase rough $9.6 million or 9.5% over the akin period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a return of several reasons, such as high administration and change costs, a negative impact of inventory management, and start up costs associated with certain flavors of the new ¡§Smooth, No Chunks¡¨ ice forget me drug up line.
Ben & Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the companys administrative infrastructure. Ben...If you wish to shell a full essay, order it on our website:
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